For Adult Smokers.
By Design.

JUUL is a satisfying alternative to cigarettes. Learn about our mission to improve the lives of the world's one billion adult smokers.

Your journey starts here.

With its unique satisfaction profile, simple interface, flavour variety, and lack of lingering smell, JUUL stands out as the vapour alternative.

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JUUL was designed with adult smokers in mind.

JUUL is designed with adult smokers in mind, from form to technology to flavor. It is easy to use; there are no buttons or switches. Unlike standard e-cigarettes, which contain free-base nicotine, JUUL uses nicotine salts as found in the tobacco leaf and has an intelligent heating mechanism that's designed to minimize combustion. These qualities are unique to JUUL and allow you to experience complete freedom from ash and odor. With its cigarette-like nicotine levels, JUUL provides satisfaction and meets the expectations of adult smokers who want to move away from cigarettes.

Simple Logo

Simple

Easy to use. No buttons or switches. Just insert the JUULpod to get started.

Satisfying Logo

Satisfying

Designed with adult smokers in mind, from form to technology to flavor.

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