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For Smokers.
By Design.

JUUL is a satisfying alternative to cigarettes. Learn about our mission to improve the lives of the world's one billion adult smokers.

Your Journey Starts Here.

With its unique satisfaction profile, simple interface, flavour variety, and lack of lingering smell, JUUL stands out as the vapour alternative.
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JUUL was designed with smokers in mind.

JUUL is designed with smokers in mind, from form to technology to flavor. It is easy to use; there are no buttons or switches. Unlike standard e-cigarettes, which contain free-base nicotine, JUUL uses nicotine salts as found in the tobacco leaf and has an intelligent heating mechanism that's designed to minimize combustion. These qualities are unique to JUUL and allow you to experience complete freedom from ash and odor. With its cigarette-like nicotine levels, JUUL provides satisfaction and meets the expectations of smokers who want to switch from cigarettes.


Easy to use. No buttons or switches.Just insert the pod to get started.


Experience freedom from ash and odor. No mess. No fuss.


Designed with smokers in mind,from form to technology to flavor.

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